Formly

Formly is a modern form-building platform that eliminates the friction of starting from a blank page. It allows teams to create, publish, and analyze high-converting forms directly through conversation with AI agents like Claude, ChatGPT, Cursor, Codex, and OpenClaw. Instead of manually designing every field and question, users simply describe the outcome they want in natural language, and Formly generates a polished draft form ready for review. The platform is designed for product teams, HR departments, marketers, and developers who need to quickly capture qualified leads, screen applicants, collect honest feedback, or manage event signups. After the AI generates the initial draft, users can fine-tune every detail in a full visual editor that supports drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, ratings, custom branding, and embedded forms. Formly also provides robust analytics, submission management, webhook integrations, email notifications, and GDPR-compliant hosting in Europe. The core value proposition is simple: you don't need a form, you need answers. Formly bridges the gap between conversational AI and practical data collection, allowing teams to move from an idea to a live form in seconds while keeping full control over the final design and data flow.

AI-Powered Form Generation

Formly connects to leading AI agents including Claude, ChatGPT, Cursor, Codex, and OpenClaw through a one-time setup. After the connection is established, users can simply ask for a specific outcome, such as "Create a feedback survey for our beta users" or "Build a job application form with a resume upload." The AI interprets the goal and automatically selects appropriate questions, field types, and page flows that optimize for completion rates. The generated form appears in seconds as a live, shareable link. Users can then ask their agent to summarize responses, show weekly trends, or provide breakdowns of collected data, all within the same chat interface. This feature dramatically reduces the time from ideation to deployment, making form creation as simple as having a conversation.

Full Visual Editor with Drag-and-Drop

Every form generated by AI opens in a comprehensive visual editor that gives users complete control over the final design. The editor supports drag-and-drop blocks, allowing users to rearrange fields, add new elements, or remove unnecessary ones with ease. A real-time preview shows exactly how the form will appear to respondents on any device. Users can customize branding elements, adjust colors and fonts, and add their own logo to maintain brand consistency. The editor also supports multi-page flows, enabling longer surveys and applications to be split into focused steps that improve completion rates. Unlike locked templates, Formly's editor lets users start from scratch if needed, providing maximum flexibility for unique use cases.

Advanced Logic and Personalization

Formly includes sophisticated conditional logic and answer piping capabilities that create personalized experiences for each respondent. Users can set up rules that show or hide specific questions based on previous answers, ensuring that respondents only see relevant fields. Answer piping allows responses from earlier questions to be automatically inserted into later questions, creating a conversational flow that feels tailored to each individual. For example, a form can greet respondents by their first name or reference their previous selections in follow-up questions. These features reduce friction and abandonment rates by making forms feel dynamic and responsive rather than static and generic.

Comprehensive Field Types and Integrations

The platform provides every block type needed for modern data collection, including text inputs, dropdowns, matrices, phone fields, email fields, file uploads, electronic signatures, ratings, and more. Beyond the form itself, Formly offers robust data management features. Users can view all submissions in a clean dashboard, access real-time analytics showing response counts and completion rates, and set up email notifications for new entries. Webhook integrations push every submission to external services like CRMs or databases the moment it arrives. A REST API and MCP support allow developers to pull responses programmatically or let their AI agents fetch and summarize data. Future integrations with Notion, Zapier, and Make are in development based on user demand.

Customer Feedback and Market Research

Product teams and market researchers can use Formly to quickly deploy feedback surveys for beta users, existing customers, or target audiences. By describing the desired outcome, such as "Understand why users are churning" or "Measure satisfaction with our new feature," the AI generates a targeted set of questions. Conditional logic ensures that follow-up questions are only shown to relevant respondents, while multi-page flows keep longer surveys manageable. Analytics dashboards provide instant visibility into response volumes, average ratings, and completion rates. Teams can ask their AI agent to summarize open-ended responses, identify common themes, and highlight actionable insights without manual data analysis.

Job Application and Recruitment Screening

HR teams and hiring managers can create comprehensive job application forms that include resume uploads, cover letters, skills assessments, and electronic signatures. By describing the role and screening criteria, Formly generates a structured application flow that filters candidates effectively. Multi-page forms break the application into logical sections like personal details, work experience, and skills assessment, reducing candidate fatigue. Answer piping allows the form to reference earlier answers in later questions, creating a personalized experience. Submissions can be piped directly into an ATS or CRM via webhooks, and the AI agent can provide summaries of applicant pools, highlighting top candidates based on predefined criteria.

Lead Generation and Sales Qualification

Marketing and sales teams can build high-converting lead capture forms that qualify prospects before they ever reach a sales rep. By describing the ideal customer profile, Formly generates questions that identify budget, authority, need, and timeline. Conditional logic ensures that only qualified leads see the booking calendar or pricing page, while unqualified prospects receive a polite redirect. Custom branding and embedded forms allow these forms to live directly on the company website or landing pages without redirecting users. Webhook integrations send qualified leads instantly to the CRM, and email notifications alert sales reps in real time. Analytics show conversion rates and drop-off points, enabling continuous optimization.

Event Registration and Signups

Event organizers can create registration forms that collect attendee information, manage session selections, handle dietary restrictions, and process file uploads for materials. Multi-page flows guide attendees through registration step by step, from personal details to session preferences to payment information. Conditional logic can show or hide sessions based on attendee type or previous selections. Signature fields enable digital waivers or consent forms. After the event, Formly can collect feedback and generate post-event reports. The AI agent can summarize attendance numbers, popular sessions, and common feedback themes, making post-event analysis simple and efficient.

How does Formly connect to AI agents like Claude or ChatGPT?

The connection requires a one-time setup that takes about two minutes. Users connect Formly to their preferred AI agent through a simple integration process. Once connected, the agent gains the ability to create forms, publish them, retrieve responses, and summarize data on command. Users can then simply describe the outcome they want in natural language, and the agent will generate a draft form, provide a live link, and later return answers and analytics directly in the chat interface.

Is my data secure and compliant with regulations?

Yes. Formly is hosted in Europe and is fully GDPR compliant. The platform does not use cookies or track form responses for any purpose other than serving the form owner. All submission data is encrypted in transit and at rest. Users retain full ownership of their data, and Formly has no access to the responses collected through forms. This makes the platform suitable for handling sensitive information like job applications, medical surveys, or financial data.

Can I customize forms after the AI generates them?

Absolutely. Every form generated by AI opens in a full visual editor, not a locked template. Users can change any question, rearrange blocks with drag-and-drop, add new field types, customize branding and colors, and implement advanced logic like conditional rules or answer piping. The editor also supports multi-page flows, real-time preview, and the ability to start entirely from scratch if the AI-generated draft does not meet specific requirements.

How do I get form responses into my existing tools?

Formly provides multiple options for data export. Webhook integrations push every submission to any service that accepts webhooks in real time, making it easy to send leads to a CRM, applicants to an ATS, or feedback to a database. The REST API allows programmatic access to pull responses on demand. Additionally, users can ask their connected AI agent to fetch and summarize responses directly in chat. Future integrations with Notion, Zapier, and Make are in development to further simplify workflows.