max

Max is an autonomous AI sales agent, or AI SDR, designed to run B2B prospecting from start to finish. Unlike traditional sales tools that require stitching together separate platforms for prospecting, data enrichment, intent monitoring, and copywriting, Max operates as a single, integrated solution. He takes on the entire workflow: identifying ideal buyers, mapping out a go-to-market strategy, detecting real-time buying signals, and crafting personalized cold outreach that drives replies. This eliminates the need for sales teams to manually combine multiple tools and data sources, saving significant time and effort.

Max is built for founders, SDRs, and revenue teams who want to build pipeline without the busywork. He works alongside your sales team, not instead of it, giving you full control to review his suggestions or let him operate autonomously. The core value proposition is simple: find high-intent leads, catch buying signals before competitors, and deliver warm, qualified leads directly to your inbox or Slack. Max monitors signals from LinkedIn profiles, company pages, reactions, comments, and other public web sources, automatically enriching every profile with verified emails, phone numbers, and company context. Trusted by over 600 sales teams, Max transforms outbound prospecting from a manual, time-consuming task into an automated, intelligent process that consistently delivers high-quality leads.

Engagement Signals

Max continuously tracks who engages with LinkedIn profiles and company page posts. He captures every reaction, comment, and interaction automatically, turning social engagement into actionable sales intelligence. This feature allows sales teams to see exactly who is showing interest in their content, enabling them to prioritize outreach to the most engaged prospects. By monitoring these signals in real time, Max ensures that no warm lead is missed and that sales reps can act on interest immediately.

AI-Powered ICP Filtering

Max uses artificial intelligence to automatically filter leads against your Ideal Customer Profile. After you provide your website, Max analyzes your business and builds a precise ICP based on industries, job titles, company size, and geographic locations. Every lead is then scored against this profile, ensuring that only leads matching your criteria are surfaced. This eliminates the noise of irrelevant prospects and focuses your team on the highest quality opportunities, dramatically improving conversion rates.

Profile Enrichment

Every lead that Max sources comes fully enriched with all the information needed to reach out. This includes verified email addresses, direct phone numbers, LinkedIn profile links, company context, industry, and location. There is no need for manual research or additional data lookups. Max automatically gathers and verifies this data, providing a complete prospect profile that allows sales reps to craft personalized, informed outreach without any extra effort.

Integrations

Max seamlessly integrates with leading sales tools to fit into your existing workflow. He can push leads directly to Overloop, Instantly, and Lemlist for automated outbound campaigns. Additionally, Max connects with Zapier, Make, or any webhook, allowing you to sync leads with your CRM or any other sales stack component. These integrations ensure that Max acts as a central hub, feeding warm, enriched leads directly into the systems your team already uses, without any manual data entry.

Automating Outbound Prospecting for SDR Teams

SDR teams can use Max to completely automate the top-of-funnel prospecting process. Instead of spending hours manually searching LinkedIn, building lists, and researching companies, SDRs simply set their ICP and let Max find and enrich high-intent leads. Max delivers a daily batch of warm prospects directly to their inbox or Slack, allowing SDRs to focus their energy on crafting personalized messaging and closing deals. This use case dramatically increases pipeline volume while reducing the repetitive, manual work that often leads to burnout.

Identifying High-Intent Leads for Founders

Founders and early-stage startups often lack the resources for a large sales team. Max acts as a virtual SDR, constantly monitoring the web for buying signals such as hiring sprees, fresh funding rounds, new executive hires, and product launches. When a signal matches the founder's ICP, Max immediately alerts them with a fully enriched lead profile. This allows founders to act on time-sensitive opportunities, engage with prospects who are actively in a buying cycle, and close deals faster without hiring a full sales team.

Scaling Revenue Operations for Growth Teams

Revenue operations teams can leverage Max to build a predictable, scalable lead generation engine. By integrating Max with their CRM and outbound tools via Zapier or webhooks, they create an automated pipeline where high-intent leads are continuously sourced, enriched, and routed to the right sales reps. Max's AI-powered ICP filtering ensures that only quality leads enter the system, reducing wasted effort on unqualified prospects. This use case enables revenue teams to scale their outbound efforts without proportionally increasing headcount or manual processes.

Monitoring Competitor Activity and Market Trends

Sales and marketing teams can use Max to keep a pulse on their competitive landscape and market trends. By monitoring LinkedIn signals such as new hires, job post changes, and content engagement at target accounts, Max provides early warnings about competitor movements or potential customer churn risks. For example, if a key prospect posts about evaluating a new solution or hires someone from a competitor, Max captures that signal and alerts the team. This intelligence allows sales teams to proactively position their solution and engage prospects at the exact moment they are most receptive.

How does Max determine my Ideal Customer Profile (ICP)?

Max analyzes your company website to understand your business, industry, and target market. Based on this analysis, he automatically builds an ICP that includes relevant industries, job titles, company sizes, and geographic locations. You can also refine and customize this ICP to match your specific targeting criteria, ensuring that the leads Max sources are perfectly aligned with your sales strategy.

What kind of buying signals does Max track?

Max monitors a wide range of high-intent signals across the web. This includes LinkedIn profile activity such as reactions, comments, and shares, as well as company page engagement. He also tracks external signals like hiring sprees, new executive hires, fresh funding announcements, and product launches. Any public signal that indicates a prospect is in a buying cycle or has a need for your solution is captured and used to prioritize leads.

How are leads delivered and can I integrate Max with my existing tools?

Max delivers leads directly to your email inbox every morning with a batch of fresh, high-intent prospects. He also integrates with Slack, sending instant notifications when a particularly hot lead is identified. For deeper workflow automation, Max pushes leads to Overloop, Instantly, and Lemlist, and connects with Zapier, Make, or any webhook to sync with your CRM or other sales tools. This ensures seamless integration into your existing sales stack.

Is Max a replacement for my sales team?

No, Max is designed to work alongside your sales team, not replace it. He automates the time-consuming parts of prospecting, such as finding leads, tracking signals, and enriching profiles. However, the final decision on which leads to pursue and how to engage them remains with your team. You can review Max's suggestions and let him run autonomously, giving you full control over your sales process while eliminating the busywork.

Max offers simple, transparent pricing with two plans. Prices are in EUR and can be paid in your local currency at checkout. Monthly and yearly billing options are available, with yearly billing providing two months free.

Starter: €79 per month (billed annually). This plan includes 100 leads sourced every month (approximately 5 leads per day). It is perfect for getting started and includes LinkedIn monitoring, AI enrichment, ICP filtering, and integrations.

Pro: This is the popular plan. Specific pricing details are not provided in the available content, but it is designed for scaling teams and likely includes a higher volume of leads and additional features.